Two minutes, four steps. If the addon does not show up in game, the last section covers every reason we have actually seen.
C:\Program Files (x86)\World of Warcraft\_retail_\Interface\AddOns
/Applications/World of Warcraft/_retail_/Interface/AddOns
AddOns\GearInsight\
AddOns\GearInsight_Talents\
At the character screen click AddOns (bottom left) and tick "Load out of date AddOns". Also check you extracted into _retail_ and not _classic_ / _classic_era_.
That is the zip's own name — one level too deep. Open it, and move GearInsight and GearInsight_Talents up into AddOns directly.
Data is baked into the addon, nothing to download in game. If a spec shows no data it usually means that spec has too few logged parses this season — the panel says so instead of guessing.
Overwrite the two folders with the new ones, or let the CurseForge app update it. Your settings live in the WTF folder and are not touched.